Bridging practice and scholarship.
Drawing on executive leadership experience and doctoral research, this work explores how customer experience, employee experience, and human-centered AI come together to create meaningful experiences, stronger relationships, and lasting brand value.
Studies, collaborations, and scholarly work.
Human-Centered Service Design and Brand Equity
Exploring how human-centered AI service design influences employee experiences, customer relationships, and customer-based brand equity.
Status: Conference Presentation (Ai4 2026), Doctoral Research
AI Influencers and Sustainability Communication
Examining how design, identity, and emotional appeals shape AI influencer credibility in sustainability campaigns.
Status: Conference Presentation (EMAC | RISM), Working Paper
A Phenomenological Exploration of Product Developers
A collaborative qualitative study examining how product developers experience professional perception, guidance, and career development.
Status: Conference Presentation (MEA 2026), Working Paper
How organizations create meaningful experiences that strengthen customer relationships and brand value.
How thoughtful AI integration supports employees, service experiences, and organizational performance.
How customer experiences contribute to customer-based brand equity, loyalty, and long-term growth.
How leadership, employee experience, and organizational culture foster purpose, strengthen retention, and influence customer outcomes.
Research is continually evolving. Check back for new projects, publications, and conference presentations.
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