About

I'm Carolina Rodriguez, a customer experience and operational strategy leader with over 15 years of experience driving performance across global brands including Nike Europe, Guess, Lucky Brand, Gap, and Nixon.

As the founder of Custamor, I help organizations turn customer experience into a measurable competitive advantage. My work integrates technology, operational design, and team development to create scalable systems that drive loyalty, efficiency, and growth.

What I Do

 At Custamor, I partner with companies of all sizes to design and scale customer first strategies that blend smart automation with authentic human connection. From omnichannel support platforms and CRM implementation to reverse logistics optimization and service analytics, I build scalable systems that drive efficiency and loyalty. I train and develop high performance customer facing teams, aligning culture, skills, and service standards to deliver exceptional, consistent experiences. 

Why I Love This Work

I believe great customer experiences are designed with intention, empathy, and operational clarity. 

For over almost two decades, I have connected technology with human relationships, building systems that transform service into strategic advantage. The most rewarding part is simple: helping brands create experiences that foster loyalty, strengthen community, and truly resonate. 

Mission 

To empower small and mid sized businesses with practical, research backed tools to design intentional, inclusive, and high performing customer experiences. 

Vision

My vision is to put customer love at the heart of every business.

Customer + Love =  Custamor®